Digital Marketing Specialist

Overview

The Digital Marketing Specialist will assist the development and execution of the Pinch A Penny digital marketing strategy to increase sales and traffic both in store and online while adhering to all brand standards. The Specialist will create and assist in the execution of multi-channel digital campaigns and will always look for new opportunities, services and platforms to enhance our digital marketing channels, drive sales and increase traffic. Tactics and initiatives include, but are not limited to SEM, E-mail, Social and Inbound Marketing. 

Responsibilities Include:

  • Assist in the planning and execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.

Required Skills

  • BS/MS in marketing or a related field
  • 1-2 years proven working experience in digital marketing
  • Experience in setting up and optimizing Google AdWords campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits & Programs

Pinch A Penny's benefits program is designed to attract, reward and retain talented associates who will produce superior business results. We recognize the importance our associates make to our overall success. This is reflected in our competitive pay and excellent benefits.

The benefits below are available to corporate headquarters associates. 

Our corporate associates are eligible for our generous benefits package, which includes: 

  • Medical and Prescription Plan (HMO & POS)
  • Dental Plan
  • Vision Plan
  • Flexible Spending Account
  • Short Term and Long Term Disability Plans
  • Life Insurance
  • 401(k) Savings Plan
  • Savings Bonds Plan
  • Educational Assistance
  • Associate Discounts
  • Credit Union
  • Direct Deposit
  • Paid Holidays
  • Paid Time Off (Vacation & Sick Time)

How to Apply

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You may also apply for the position in one of the following ways:

  • Email your resume and cover letter directly to hr@pinchapenny.com.
  • Print & fill out our application and fax along with a resumé and cover letter to (727) 533-2098.

  • Print & fill out our application and mail along with a resumé and cover letter to:

    Pinch A Penny
    Human Resources
    Code CORPWWW
    P.O. Box 6025
    Clearwater, FL 33758

    In all correspondence, please include "Code CORPWWW" so we can process your resumé correctly. Your application/resume will be forwarded to The Pinch A Penny independently owned and operated franchise stores in the county or counties where you wish to work. If a position is available and your resume is approved by the franchise owner or store manager, they will contact you directly. If you do not receive a telephone call within 1-2 weeks, please consider applying again in the future.

    Again, thanks for your interest in Pinch A Penny.