E-Commerce Manager

The primary purpose of the E-commerce Manager is to merchandise the Pinch A Penny e-commerce site so the business achieves its ongoing sales targets. Site merchandising work will revolve around allowing consumers to find what they’re looking for, bringing marketing campaigns to life, supporting the brand, monitoring and reporting consumer, product and campaign performance ROI and ultimately inspiring, engaging and delighting consumers with memorable Pinch A Penny shopping experiences.

Duties and Responsibilities

• Product - must have a complete understanding of current and future products.
• Performance Reporting – must review and evaluate product performance data related to sales targets by SKU, used to determine product sales velocities and report on a scheduled basis to sales and marketing teams.
• Collaboration – ongoing scheduled meetings with sales and marketing teams for campaign and promotion development, evaluation and modifications against plans then executing the necessary merchandising updates to the site to meet plan.
• Consumer – data analysis of consumer behavior on all site functionality and content to determine effectiveness of site performance against plan including shopping path behavior, product views, image views, media consumption, rating and review effectiveness, social interactions, checkout behavior, conversions, account interactions, repairs, cross selling, etc.
• Marketing Campaigns – ensures campaigns including new product releases, promotions, brand messaging, etc are developed and implemented on the site on schedule meeting the brand level presentation intended with appropriate analytics tagging, measuring effectiveness and reporting performance against goals.
• Channels – analyzes daily site traffic activity by channel including organic search, direct, email, social, paid search and referrals to determine and report effectiveness of campaigns.
• Integrations – managing and monitoring the daily quality and effectiveness of all site integrations including ratings, reviews, social feeds, etc.
• CRM – ongoing study and proficiency within the Microsoft Dynamics platform and related marketing system interfaces to ensure that we understand our customer’s behaviors both online and in store.
• Landing Pages – manage, implement, monitor and report the performance of the newly developed site landing pages as needed to support campaigns.
• Research – regular peer group market research to benchmark service levels and ensure that Pinch A Penny understands relative position and performance of core site functionality and features within its industry.
• Brand – develop a deep understanding of the Pinch A Penny brand and its consumers to ensure all site changes, modifications and updates support and maintain brand standards in letter and spirit

• Minimum 3 years with relevant retail e-commerce marketing and sales experience.
• Strong computer/technology skills and highly proficient in Microsoft Office Suite and CMS experience.
• Experience with Shopify and Microsoft Dynamics a plus. Role Specific Competencies: (kinds of behavior and skills needed in addition to leadership qualities or core values) Time Management: Uses his/her time effectively and efficiently.