Marketing Analyst

The Marketing Analyst is responsible for providing decision support through financial and situational analysis. This individual is responsible for supporting the development of business intelligence solutions as well as providing analytical support to Marketing and other cross-functional departments across the company.

Duties and Responsibilities 

• Supports Marketing and other business functions to ensure the proper analytics and data are available for internal users.
• Provides research and analytical support to internal customers including but not limited to: financial analysis, data analysis, trend identification, conducting promotional analysis, measuring marketing, branding and advertising effectiveness (traditional channels and digital) and ROI.
• Identifies business challenges and opportunities for improvement and solves for them using analysis to make strategic or tactical recommendations.
• Performs ad hoc requests for reports determining promotions trends, product launches, exception reporting analysis, etc.
• Assesses current Business Analysis processes and provides recommendations for new methods to enhance analytics for internal customers.
• Defines measures of success from the inception of the project, creates goal metrics based on the offers and targets indicated, and monitors effectiveness of Pinch A Penny’s promotional program in relation to said metrics.
• Partners with internal teams and external firms to collect marketing data; uses data results to develop recommendations for Marketing/Advertising strategies and execution.

• Bachelor’s Degree from an accredited college or university in Business, Marketing, Finance or a related field preferred
• 1+ years experience in related field preferred; 1-2 years of Marketing experience preferred
• Experience performing business analysis or financial/statistical data in a retail environment is a plus
• Knowledge of SQL, Cognos, and Business Intelligence Software is a plus
• Proficiency with Microsoft Office
• Experience using database marketing software is a plus
• Knowledge of syndicated data like IRI and Nielson is a plus
• Experience using the Marketing Mix Modeling framework is a plus Role Specific Competencies: (kinds of behavior and skills needed in addition to leadership qualities or core values)
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers/ Gets first-hand customer information and uses it for improvements in products and services/ Acts with customers in mind/ Establishes and maintains effective relationships with customers and gains their trust and respect
• Functional/Technical Skills: Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
• Priority Setting: Spends his/her time and the time of others on what’s important/ Quickly zeros in on the critical few and puts the trivial many aside/ Can quickly sense what will help or hinder accomplishing a goal/ Eliminates roadblocks/ Creates focus
• Problem Solving: Uses rigorous logic and method to solve difficult problems with effective solutions/ Probes all fruitful sources for answers/ Can see hidden problems/ Is excellent at honest analysis/ Looks beyond the obvious and doesn’t stop at the first answers
• Technical Learning: Picks up on technical things quickly/ Can learn new skills and knowledge/ Is good at learning new industry, company, project, or technical knowledge/ Does well in technical courses and seminars
• Comfort Around Higher Management: Can deal comfortably with more senior managers/ Can present to more senior managers without undue tension and nervousness/ Understands how senior managers think and work/ Can determine the best way to get things done with them by taking their language and responding to their needs/ Can craft approaches likely to be seen as appropriate and positive
• Presentation Skills: Is effective in a variety of formal presentation settings: one on one, small and large groups, with peers, direct reports, and bosses/ Is effective both inside and outside the organization, on both cool data and hot and controversial topics/ Commands attention