Marketing Communications Manager

The Marketing Communications Manager will be responsible for running a cross department process to drive both creative and messaging consistency from a 360 consumer engagement touch point perspective within and outside the marketing organization and specifically the management of mar com needs. By working closely with the Creative Services Director, this position will be managing strategic development, planning and management of creative through execution. The position will require project management leadership for the consistent execution of campaigns across disciplines like media, social, .com, retail, PR and training.

Duties and Responsibilities

• Drive the development & execution of world class brand and retail creative in new/different ways, inclusive of both traditional and digital creative
• Drive communications strategy development based on insights that are grounded in consumer and competitive intelligence
• Be the owner to drive campaign consistency in a cross functional process that drives innovation and culture shaping ideas attached to our brand
• Bring fresh insights and new creative development approaches to the table to create promotions that are focused in the digital spectrum
• Create work that drives conversation about the brand within the network pillar
• Ensure brand consistency internally/in the marketplace
• Increase brand and product penetration across the target segments

• Bachelor’s degree in Advertising, Communications or Marketing. Master's degree preferred
• 3 or more years’ professional experience in marketing or related communications field
• Excellent organizational, interpersonal, presentation, oral and written communication, and negotiation skills required as candidate is expected to lead cross-functional project management teams
• Proven development and delivery of executive communication via Excel, Word and PowerPoint
• Proven ability at engaging and influencing large teams and functional leaders
• Demonstrated ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously
• Ability to work under pressure, on multiple assignments, with strong attention to detail
• Ability to bring teams with differing opinions to a common place by identifying common ground and negotiation
• Working knowledge of creative production process (TV, Radio, Print, Digital, OOH)
• Advertising agency experience or experience managing an agency a plus Role Specific Competencies: (kinds of behavior and skills needed in addition to leadership qualities or core values)
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first-hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.
• Organizing: Can marshal resources (people, funding, material, support) to get things done. Can orchestrate multiple activities at once to accomplish a goal. Uses resources effectively and efficiently. Arranges information and files in a useful manner.
• Planning: Accurately scopes out length and difficulty of tasks and projects. Sets objectives and goals. Breaks down work into the process steps. Develops schedules and task, people assignments and anticipates and adjusts for problems and roadblocks. Measures performance against goals and evaluates results.
• Presentation Skills: Is effective in a variety of formal presentation settings: one on one, small and large groups, with peers, direct reports, and bosses. Is effective both inside and outside the organization, on both cool data and hot and controversial topics. Commands attention and can manage group process during the presentation. Can change tactics midstream when something isn’t working.
• Directing Others: Is good at establishing clear directions. Sets stretching objectives, distributes the workload appropriately and lays out work in a well-planned and organized manner. Maintain two-way dialogue with others on work and results. Brings out the best in people and is a clear communicator
• Process Management: Good at figuring out the processes necessary to get things done. Knows how to organize people and activities. Understands how to separate and combine tasks into efficient work flow. Knows what to measure and how to measure it. Can see opportunities for synergy and integration where others can’t. Can simplify complex processes and gets more out of fewer resources.
• Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously unrelated notions. Tends to be seen as original and value-added in brainstorming settings.
• Innovation Management: Is good at bringing the creative ideas of others to market. Has good judgment about which creative ideas and suggestion will work. Can facilitate effective brainstorming. Can project how potential ideas may play out in the marketplace.